“Fire” was at number one on the UK singles chart. The song later reached number 2 in the US. During live performances, Brown sang wearing a flaming helmet made from a leather cap with a metal bowl containing lighter fluid or gasoline.
The Crazy World Of Arthur Brown album and the single “Fire”, with “Rest Cure” as the B-side, were released in the US. The single reached No. 2 on both the Billboard and Cash Box charts. Pete Townshend is credited as a co-producer on both recordings and played rhythm guitar on the B-side.