The album What Now My Love became the third album by Herb Alpert & the Tijuana Brass to reach No. 1, out of a total of six albums released by the group.
On August 12, 1968, Herb Alpert & The Tijuana Brass performed at the Civic Center in Charleston, West Virginia, as part of an eleven-day concert tour across the United States and Canada. The tour began on August 3 at Red Rocks Amphitheatre in Colorado and continued through several major cities. The Checkmates Ltd. accompanied the group on the tour.