Pitbull had his famous catchphrase “grito” registered as a trademark, making it one of the few sounds protected by a trademark and probably the first such sound registered by a recording artist.
Pitbull became the first artist to acquire naming rights to a stadium when he signed a 10-year, $12 million agreement with Florida International University to rename its stadium Pitbull Stadium. The deal also included the opportunity to host concerts and festivals there.