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- Detroit radio DJ Russ Gibb receives a call from a listener who claims that playing The Beatles’ “Revolution 9” backwards reveals the message “Turn me on, dead man.” Gibb broadcasts the track in reverse, helping spread rumors about Paul McCartney’s supposed death, known as “Paul Is Dead.” Other alleged clues are said to be hidden in “Strawberry Fields Forever,” “Revolution 9,” and the Sgt. Pepper album cover.